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How to Contact an Agent, Manager or Producer

Hollywood and Music Industry veteran Bruce Edwin gives here his exclusive advice on how to contact agents, managers, and producers in our current times. He gives this advice free of charge. Those with specific questions on this or anything else can contact him below. If he replies, your question and his answer may be published here in our next issue, for the world to see.

How to Succeed In Hollywood 

Despite what some wrongly think, there are films and TV shows being made in Hollywood in 2020, and there actually are some agencies and management firms that are seeking talent. The smartest agencies and management companies are expanding, or diversifying into other areas during the so-called “pandemic.”

So, when you do send an email or text to a producer, or an agent or manager, HOW do you it? There are certain successful steps, and certain ways sure to fail.  These rules apply not only to the entertainment industry, but to any area of business as  well.

The best way to do marketing to and close anyone, is in person, with the second best way by video or phone.  We will cover those areas in a future issue. For now, we cover here email and text marketing, which are also vitally important.

The rules are as follows:

Hollywood Marketing 101 

1, Research the company you are contacting. Know about them, what they do, what their mission statement is if they have one, who their top clients are or top projects, and know who their CEO and staff are.

2, When contacting them, use the company name and the name of the CEO or person you are contacting at top. Do not except a reply back if you send a text or email not using their name, or if you misspell the name of their company.

3, Tell them something positive that you admire about them right away, in the first sentence. Maybe you like their last film, the fact that they just donated to your favorite charity, or that they give special consideration to minorities. Commend them right away.

4, Next, ASK them for whatever it is you want. A meeting, an appointment by phone, to send your headshot, resume and reel, to send your synopsis or script. ASK. Never order, and certainly never ever send anything without asking their OK FIRST.

When people contact us without getting our name right, not using my name, or even worse, doing none of this AND sending a script without our consent, it immediately stays unread, gets deleted, and the person gets BLOCKED forever. Don’t make that mistake!

5,  Tell them something that you can do for them. Don’t say you will make them rich with your great talent or great script. It has to be something unique and different. One guy recently told us he works at a certain museum and could get us free tickets. Never mind that the person may be rich and doesn’t care about museum admission or can maybe get in free anway. It’s a nice gesture. Everyone likes free things and to feel as if they are being treated special as a VIP.  Use your imagination. Maybe you do fitness coaching on the side and want to offer them a free class as a way of saying thank you. Create your favor, and use them.

6, Lastly, thank them. Use their name again. Close off with thanking them for their time, and be sure to include your website, your email, and your phone number WITH the area code. I can’t tell you how many actors foolishly have told us their phone number without telling us their area code. Generally no one that can help you is going to look up your area code. Include your social media addresses as well. Some people may be more comfortable on instagram or facebook or some other manner, than email or a phone call with you. Include everything.

7, Include your photo so they remember. One of my clients even is now making personalized videos in this manner for each person, using their name at the beginning. This is smart.

If you don’t hear back after about 4 or 5 days, send them another message, using the same steps above, but with a few slight changes. Acknowledge that you know how busy they must be, and that you wanted to contact them again just in case they had missed the first message. Repeat everything again.

You have to be polite, but aggressive in Hollywood–especially now more than EVER.

Be safe, and be a winner.

Wishing you the best,

Bruce Edwin

(c) 2020, www.BruceEdwin.com 

 

 

Be a Victor–not a Victim

Martin Luther King Jr. during the 1963 March on Washington for Jobs and Freedom, during which he delivered his historic “I Have a Dream” speech, calling for an end to racism. Image: Rowland Scherman (1937–). Restored by Adam Cuerden. Image made available under the Creative Commons CC0 1.0 Universal Public Domain Dedication. Source: National Archives at College Park.

If you listen to someone telling you over and over how horrible life is, a part of you is eventually going to start believing them. When you believe you are doomed, you eventually WILL be doomed, because your thoughts will create the circumstances that manifest the reality of what you predominantly think.

A person can fail at life because:

1, someone around them that they personally know is telling them they are going to fail or die

2,  someone from their past has told them this, and their voice is still ringing in their head like a broken record, or

3 this person can even be many people in form of the news media.

Thoughts turn into things. If you feed your mind with toxicity, you will have a toxic life. Whether you pollute your mind with junk food, drugs, or a failing mentality in the form of bad company or bad news, what you reap with the results of your life is what you sow into your mind.

It has never been harder during our time, to avoid bad news and doom and gloom news media.  There is even a new buzzword to describe the activity of this on social media; “Doom Scrolling.”  Much of what is posted on social media is not even accurate or is just a headline from a news story that does not convey the true reality of the story. Many times, mainstream media itself simply does not fact check, copying other news media sources without doing their own investigation. At other times, mainstream media is simply deliberately biased or deceptive, attempting to pass of their politically motivated opinion as fact.

There certainly are plenty of real and valid things to be worried about or get angry about.  In “Alice in Wonderland,” The queen stated she used to find at least six impossible things to believe before breakfast. Today, we can all easily find at least six outrageous things to make us furiously mad or depressed before breakfast—if we watch the mainstream news. However—fear and anger do not serve you. Fear weakens the immune system, and anger does too. Fear and anger actually shorten your life and distract you from your goals.

The stocks for most major, mainstream news outlets have skyrocketed since Covid19 was declared an emergency by President Trump earlier this year. The same media that literally ignored the virus during the first month it was reported in China, later went on a rampage of creating fear and panic, 24 hours a day, 7 days a week, for over half a year.

Instead of telling people how to be calm, relax, and boost their immune system, the mainstream media went on a hell rage of mayhem and death, telling us how millions would be dead (which was false), and how all of us, including healthy individuals, needed to hide in our homes and wait for the savior—big pharma (their source of ad revenue)—to create a vaccine.

In reality, most people will be safe from Covid19. Most people will be healthy and live and not die. But if you  believe most of the local, city, state, and county governments, the World Health Organization, many universities and politicians, and most mainstream media, you will not know that.

Don’t be a sheep and a blind follower of the herd. Think for YOURSELF. Don’t be a victim of propaganda, even if it’s delivered in a meme or post by your friends.

It is not Noble to be a Victim  

The mainstream media, now largely an arm of a political agenda, wants to treat you as and portray you as a victim. Let us be clear; it is not noble to be a victim. It is not praiseworthy to fall ill, to be weak, to suffer, or to die. There is no victory in death and no heroic effort in getting sick. Getting sick and dying are easy. You just  believe what the merchants of chaos and doom and gloom tell you. You just give up. Fighting and living is the true worthy goal, and the true noble feat is to live and live strongly and powerfully, with greatness and strength, with fearlessness and grace.

You were not born to take drugs and be another “case” for big pharma. Your body and mind and the “natural world” generally have all you need to be healthy and strong. Trust yourself.

Most people are basically good. America is overall a great country. Most people know it is wrong to destroy art, property, loot, and riot. While there are great political forces fighting for the very soul of this country and world, we can know several things;

Every person of every race, creed, color, ethnicity, age, sex, nationality, and sexual orientation has value. 

ALL lives have value.  

Censorship is a dangerous thing and is a step towards tyranny. 

Goodness is greater than any evil.

Truth wins in the end.

We are blessed with each breath of life to be here.

We must cherish it, and we must fight on and live with power, faith, and forgiveness. Be a victor, and follow your passion, with strength and determination, and never—never give up.

–Bruce Edwin

© 2020 The Hollywood Sentinel

 

 

London Grammar Brings Perfection with “Baby It’s You”

     British trio London Grammar have just released a soaring new single titled “Baby It’s You,” out now on Columbia Records.  Baby It’s You” arrives as the first track the band have released since their 2017 UK #1 selling album ‘Truth Is A Beautiful Thing.’ Listen to “Baby It’s You” here: https://LondonGrammar.lnk.to/BIY
     “Baby It’s You” takes off and flies on a wave of blissed out love. A stark contrast to London Grammar’s earlier melancholic, darker vibe. The  beautiful new cut vibes strong, with beauty, love, grace, and hope in a time of immense turmoil and pain in 2020. It’s perfection demands  an immediate replay.
     The stellar new single, with brilliant beats and otherworldly layers of sound and piano, was co-produced by the band alongside lauded electronic producer George FitzGerald.  With vocalist Hannah Reid’s angelically exquisite vocals delivering nothing less than heavenly rapture, this song is one of my favorite new cuts–perfect for the dance floor, or jamming in your car on your way to paradise with your lover by your side.
     ABOUT LONDON GRAMMAR: 
      London Grammar are Hannah Reid, Dan Rothman and Dot Major. They released their UK #2 double platinum selling debut album ‘If You Wait’ in 2013, followed by their UK #1 album ‘Truth Is A Beautiful Thing’ in 2017. They’ve garnered numerous BRIT nominations and have been awarded a prestigious Ivor Novello. The band have worked with an array of contemporary talent and brands including Paul Epworth, Flume, Dior and Disclosure, played a list of sold out tours and headlined festivals around the world.  Most recently their track Hey Now (Arty Remix) was featured on the hit show ‘Normal People.’
(c) 2020 Hollywood Sentinel