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Success In Hollywood

Success in any endeavor, including Hollywood, entails 4 things.

1, Knowing what you want

2, Knowing why you want it

3, Knowing how to get it, and

4, Knowing where you are now

This seems simple enough, but remarkably, most people don’t follow this simple formula or know it. Having seen over ten thousand models and actors in-person, and spoken with over fifty thousand by phone over the years, we have learned some things about artists goals. Most artists say they want to be an actor or model or band, singer, producer, writer, etc., but don’t know the steps involved.

Let’s break them down one by one.

1, Knowing what you want includes knowing what you do not want. What could you know you do not want? You may want to be an actor or actress. OK, what is wrong with that? The first problem is WANTING it. When you want something, you keep it far away from you. Don’t want to be something you are not. Just BE it. In other words, stop saying that you want to be a director, just direct. Shoot something—anything—even on your phone, and then start CALLING yourself a director. Be what you want to be. In present time. When you refer to yourself as that which you want to be, then you are no longer searching in future tense. You now ARE, in the present. And when you treat yourself as you want to be, then others will start to as well. And, we generally behave ourselves in the manner in which others treat us.

Now that we have the covered, what KIND of actor, director, artist, or person do you want to be? A poor one? One who no one knows outside of your close friends and family? Or a world famous one? Do you want to be famous and then die broke and poor and miserable? Winning no awards, and everyone forgets your name? Do you want to be famous for anything? Even robbing a bank? Or do you want to a top, respected, award winning star, respected and admired widely around the world, forever?

The problem with most people, including artists when it comes to reaching their goals, is that they don’t have clearly defined goals.

You MUST clearly define your goal.

And by realizing what you do NOT want, you will better focus on what you DO want. So, write out your goal. Do it NOW. What do you want? Write down your goals and review them daily, before bed, and when you wake up and throughout the day.

2, WHY do you want it?

Do you want to be a famous singer because you want to be rich? That’s the wrong reason if that is the ONLY reason. Why, is because there are far easier ways to get rich than being an entertainer. Do you want to a famous director because you love a film that changed your life and you think it looks easy and fun? This also may not be the right reason. Find the reason WHY you want what you want, and make sure that it is stronger than anything you can imagine doing. You must be hugely passionate about it.

3, Now, how do you get it?

One simple method to get what you want, is to observe the paths of others in your chosen field, and see how they got what it is YOU want. Certainly, not all people are the same and thus not all paths are the same, but you may find some similarities—some clues of direction that you too can workably follow. This means—study the successful, and also get a mentor. Get someone that will teach and guide you, and hold you accountable to your goals. It has never been easier to get free or low cost education, training, or mentorship from the biggest, richest, most famous, and most talent people in entertainment than now.

If you are seeking to prosper in any area of the arts to a higher position than you are now, and you have not signed up for Master Class, what are you waiting for? You would be kind of crazy not to in my opinion. Natalie Portman teaching acting?! Martin Scorsese, Jody Foster, and Spike Lee teaching filmmaking?! Alicia Keys and St. Vincent teaching music?! Seriously?! Master Class is a GOLD MINE of information from the top of the top. And it’s inexpensive. And no, they are NOT paying me!

4, Know where you are now.

This is important to note, because most people aspiring to be great in Hollywood do not know where they are now. They are either stuck in the past, as in past mistakes and hang ups, or they are stuck in the future, as in—they think they are a star NOW, when they are nothing of the sort. They may be good at dreaming and playing make-believe of what they want and where they want to be, but they get confused and start believing that they really ARE as great as they want to be. And then when Hollywood—meaning the agents, managers, casting directors, or others don’t agree that they are not yet ready to be a star, or not talented enough—they go ballistic and become verbally abusive, or start slandering or libeling those in the industry that don’t share their opinion of their greatness. Or they have meltdown and crawl back to wherever it is they came from, forever scarred and dejected. I’ve seen this all play out, again and again. Don’t let this be you.

Know WHERE you are now. Be brutally honest with yourself. But then—forgive yourself for whatever it is you think you did wrong. And move on to make yourself better and better day by day.

A good idea is to at times, operate just a few minutes in the future.

In other words, instead of being in your head stuck in the past or stuck in your future idea of yourself a year from now, operate with your mindset just a few minutes ahead, so that you are envisioning what you want minutes from now, just ahead of present time. In this manner, you will be generally in the here and now when it comes to your goals, but will be operating slightly ahead of the curve, so that your vision helps to manifest your present reality. With intention, and without delusion.

For example, lets say you are calling up a top manager whose phone number you just discovered, and you want to ask them to represent yourself. You have read all about them, got the name of the CEO written down, researched him or her, and are now reading to call. Instead of worrying about whether or not they will take your call or reject you, you are instead “predicting” seconds into each moment of the future, exactly what will happen. Your thoughts therefore should be something like this, “They are going to answer and take my call now. They are going to put me right through to the CEO. They are taking my call. They like me. We are getting along so well. I made them laugh. They are interested in me. They are going to look at my reel and meet me. They are signing me!” Your talk to your self should be like this ALL the time. Words and thoughts are the precursor to actions, and therefore they are POWERFUL. Use your words and your thoughts wisely! Bless yourself, don’t curse yourself! PREDICT the future you want to create, and speak of it happening in the present tense. What we think and expect is often what we create into existence.

Remember, you are your greatest enemy in Hollywood, and the greatest enemy to your success—or—your best friend and your best helper.

Are you going to be your best friend, or your best enemy? You know what you need to choose. So do it now.

I’m not talking about sports games, or only one position that is open and only decided by one person. But generally speaking, in terms of the overall goals for yourself, no one has the power to make you win or lose, to succeed or fail. Only YOU do. There are enough people on planet Earth to help you reach the highest goals you have envisioned for yourself. You do not need a million people to help you. You do not even need a thousand, or a hundred people to help you. You only need one. It’s not a matter of CAN you succeed, it is a matter of WHEN. And that when is up to you. When YOU are ready, then you will.

I hope this has helped you.

For answers to specific questions you may have, contact us here at the front of this site, or below, and your question may be answered and published here in our next or future issue, for the world to see.

Note: The offices of Bruce Edwin and his affiliated companies do NOT accept unsolicited queries for screenplays or stories.

The Office of Bruce Edwin: Tel: 310-226-7176

This content is ©2021, Bruce Edwin Productions, Hollywood Sentinel, all world rights reserved.

 

 

 

How to Contact an Agent, Manager or Producer

Hollywood and Music Industry veteran Bruce Edwin gives here his exclusive advice on how to contact agents, managers, and producers in our current times. He gives this advice free of charge. Those with specific questions on this or anything else can contact him below. If he replies, your question and his answer may be published here in our next issue, for the world to see.

How to Succeed In Hollywood 

Despite what some wrongly think, there are films and TV shows being made in Hollywood in 2020 and on in to the first quarter of 2021, and there actually are some agencies and management firms that are seeking talent. The smartest agencies and management companies are expanding, or diversifying into other areas during the so-called “pandemic.”

So, when you do send an email or text to a producer, or an agent or manager, HOW do you it? There are certain successful steps, and certain ways sure to fail.  These rules apply not only to the entertainment industry, but to any area of business as  well.

The best way to do marketing to and close anyone, is in person, with the second best way by video or phone.  We will cover those areas in a future issue. For now, we cover here email and text marketing, which are also vitally important.

The rules are as follows:

Hollywood Marketing 101 

1, Research the company you are contacting. Know about them, what they do, what their mission statement is if they have one, who their top clients are or top projects, and know who their CEO and staff are.

2, When contacting them, use the company name and the name of the CEO or person you are contacting at top. Do not except a reply back if you send a text or email not using their name, or if you misspell their name or the name of their company.

3, Tell them something positive that you admire about them right away, in the first sentence. Maybe you like their last film, the fact that they just donated to your favorite charity, or that they give special consideration to minorities. Commend them right away, but be sincere.

4, Next, ASK them for whatever it is you want; a meeting, an appointment by phone, to send your headshot, resume and reel, to send your synopsis or script. ASK. Never order, and certainly never ever send anything without asking their OK FIRST.

When people contact us without getting our name right, not using our name, or even worse, doing none of this AND sending a script without our consent, it immediately stays unread, gets deleted, and the person gets BLOCKED forever. Don’t make that mistake!

5,  Tell them something that you can do for them. Don’t say you will make them rich with your great talent or great script. It has to be something unique and different. One guy recently told us he works at a certain museum and could get us free tickets. Never mind that the person may be rich and doesn’t care about museum admission or can maybe get in free anway. It’s a nice gesture. Everyone likes free things and to feel as if they are being treated special as a VIP.   And everyone appreciates a kind gesture. Use your imagination. Maybe you do fitness coaching on the side and want to offer them a free class as a way of saying thank you. Create your favor, and use them.

6, Lastly, thank them. Use their name again. Close off with thanking them for their time, and be sure to include your website, your email, and your phone number WITH the area code. I can’t tell you how many actors foolishly have told us their phone number without telling us their area code. Generally no one that can help you is going to look up your area code. Include your social media addresses as well. Some people may be more comfortable on instagram or facebook or some other manner, than email or a phone call with you. Include everything. Linked In is also a good avenue for communication.

7, Include your photo so they remember. One of my clients even is now making personalized videos in this manner for each person, using their name at the beginning. This is smart.

If you don’t hear back after about 4 or 5 days, send them another message, using the same steps above, but with a few slight changes. Acknowledge that you know how busy they must be, and that you wanted to contact them again just in case they had missed the first message. Repeat everything again.

You have to be polite, but aggressive in Hollywood–especially now more than EVER.

8, If you get rejected, the worst thing to do is to get mad. When we used to sign aspiring new actors or models, we would often test how they handled rejection, before we signed them. Sadly some that we really wanted to sign, blew up, getting insanely angry and abusive. Needless to say, those people failed the test. Be kind and cordial, and keep your cool under all circumstances.

9, The second worst thing to do aside from getting angry over rejection, is to be cold, indifferent, and ignore the person rejecting you afterwards. The correct thing to do, is to thank them, follow up with them, thank them again, and actually re-pitch them again, asking what it would take to make them say YES.  Ands then do so.

10, When using a video platform or in person to pitch, get creative. Stand up if it gives you more energy. Move around, show people things if it can serve your presentation. Get creative.  Test your audio, camera, and sound and picture quality with a friend before your video call.

11, Practice your presentation and pitch on friends or family, or a trusted co-worker, and ask for their constructive criticism. Always be improving, refining, and perfecting your pitch.

12, Never take no for an answer. Never give up, and always be closing!

Wishing you the best,

–Bruce Edwin

© 2020, www.BruceEdwin.com 

Tel: 310-226-7176

 

 

Be a Victor–not a Victim

Martin Luther King Jr. during the 1963 March on Washington for Jobs and Freedom, during which he delivered his historic “I Have a Dream” speech, calling for an end to racism. Image: Rowland Scherman (1937–). Restored by Adam Cuerden. Image made available under the Creative Commons CC0 1.0 Universal Public Domain Dedication. Source: National Archives at College Park.

If you listen to someone telling you over and over how horrible life is, a part of you is eventually going to start believing them. When you believe you are doomed, you eventually WILL be doomed, because your thoughts will create the circumstances that manifest the reality of what you predominantly think.

A person can fail at life because:

1, someone around them that they personally know is telling them they are going to fail or die

2,  someone from their past has told them this, and their voice is still ringing in their head like a broken record, or

3 this person can even be many people in form of the news media.

Thoughts turn into things. If you feed your mind with toxicity, you will have a toxic life. Whether you pollute your mind with junk food, drugs, or a failing mentality in the form of bad company or bad news, what you reap with the results of your life is what you sow into your mind.

It has never been harder during our time, to avoid bad news and doom and gloom news media.  There is even a new buzzword to describe the activity of this on social media; “Doom Scrolling.”  Much of what is posted on social media is not even accurate or is just a headline from a news story that does not convey the true reality of the story. Many times, mainstream media itself simply does not fact check, copying other news media sources without doing their own investigation. At other times, mainstream media is simply deliberately biased or deceptive, attempting to pass of their politically motivated opinion as fact.

There certainly are plenty of real and valid things to be worried about or get angry about.  In “Alice in Wonderland,” The queen stated she used to find at least six impossible things to believe before breakfast. Today, we can all easily find at least six outrageous things to make us furiously mad or depressed before breakfast—if we watch the mainstream news. However—fear and anger do not serve you. Fear weakens the immune system, and anger does too. Fear and anger actually shorten your life and distract you from your goals.

The stocks for most major, mainstream news outlets have skyrocketed since Covid19 was declared an emergency by President Trump earlier this year. The same media that literally ignored the virus during the first month it was reported in China, later went on a rampage of creating fear and panic, 24 hours a day, 7 days a week, for over half a year.

Instead of telling people how to be calm, relax, and boost their immune system, the mainstream media went on a hell rage of mayhem and death, telling us how millions would be dead (which was false), and how all of us, including healthy individuals, needed to hide in our homes and wait for the savior—big pharma (their source of ad revenue)—to create a vaccine.

In reality, most people will be safe from Covid19. Most people will be healthy and live and not die. But if you  believe most of the local, city, state, and county governments, the World Health Organization, many universities and politicians, and most mainstream media, you will not know that.

Don’t be a sheep and a blind follower of the herd. Think for YOURSELF. Don’t be a victim of propaganda, even if it’s delivered in a meme or post by your friends.

It is not Noble to be a Victim  

The mainstream media, now largely an arm of a political agenda, wants to treat you as and portray you as a victim. Let us be clear; it is not noble to be a victim. It is not praiseworthy to fall ill, to be weak, to suffer, or to die. There is no victory in death and no heroic effort in getting sick. Getting sick and dying are easy. You just  believe what the merchants of chaos and doom and gloom tell you. You just give up. Fighting and living is the true worthy goal, and the true noble feat is to live and live strongly and powerfully, with greatness and strength, with fearlessness and grace.

You were not born to take drugs and be another “case” for big pharma. Your body and mind and the “natural world” generally have all you need to be healthy and strong. Trust yourself.

Most people are basically good. America is overall a great country. Most people know it is wrong to destroy art, property, loot, and riot. While there are great political forces fighting for the very soul of this country and world, we can know several things;

Every person of every race, creed, color, ethnicity, age, sex, nationality, and sexual orientation has value. 

ALL lives have value.  

Censorship is a dangerous thing and is a step towards tyranny. 

Goodness is greater than any evil.

Truth wins in the end.

We are blessed with each breath of life to be here.

We must cherish it, and we must fight on and live with power, faith, and forgiveness. Be a victor, and follow your passion, with strength and determination, and never—never give up.

–Bruce Edwin

© 2020 The Hollywood Sentinel