Tag Archives: Starpower Management

How to Contact an Agent, Manager or Producer

Hollywood and Music Industry veteran Bruce Edwin gives here his exclusive advice on how to contact agents, managers, and producers in our current times. He gives this advice free of charge. Those with specific questions on this or anything else can contact him below. If he replies, your question and his answer may be published here in our next issue, for the world to see.

How to Succeed In Hollywood 

Despite what some wrongly think, there are films and TV shows being made in Hollywood in 2020 and on in to the first quarter of 2021, and there actually are some agencies and management firms that are seeking talent. The smartest agencies and management companies are expanding, or diversifying into other areas during the so-called “pandemic.”

So, when you do send an email or text to a producer, or an agent or manager, HOW do you it? There are certain successful steps, and certain ways sure to fail.  These rules apply not only to the entertainment industry, but to any area of business as  well.

The best way to do marketing to and close anyone, is in person, with the second best way by video or phone.  We will cover those areas in a future issue. For now, we cover here email and text marketing, which are also vitally important.

The rules are as follows:

Hollywood Marketing 101 

1, Research the company you are contacting. Know about them, what they do, what their mission statement is if they have one, who their top clients are or top projects, and know who their CEO and staff are.

2, When contacting them, use the company name and the name of the CEO or person you are contacting at top. Do not except a reply back if you send a text or email not using their name, or if you misspell their name or the name of their company.

3, Tell them something positive that you admire about them right away, in the first sentence. Maybe you like their last film, the fact that they just donated to your favorite charity, or that they give special consideration to minorities. Commend them right away, but be sincere.

4, Next, ASK them for whatever it is you want; a meeting, an appointment by phone, to send your headshot, resume and reel, to send your synopsis or script. ASK. Never order, and certainly never ever send anything without asking their OK FIRST.

When people contact us without getting our name right, not using our name, or even worse, doing none of this AND sending a script without our consent, it immediately stays unread, gets deleted, and the person gets BLOCKED forever. Don’t make that mistake!

5,  Tell them something that you can do for them. Don’t say you will make them rich with your great talent or great script. It has to be something unique and different. One guy recently told us he works at a certain museum and could get us free tickets. Never mind that the person may be rich and doesn’t care about museum admission or can maybe get in free anway. It’s a nice gesture. Everyone likes free things and to feel as if they are being treated special as a VIP.   And everyone appreciates a kind gesture. Use your imagination. Maybe you do fitness coaching on the side and want to offer them a free class as a way of saying thank you. Create your favor, and use them.

6, Lastly, thank them. Use their name again. Close off with thanking them for their time, and be sure to include your website, your email, and your phone number WITH the area code. I can’t tell you how many actors foolishly have told us their phone number without telling us their area code. Generally no one that can help you is going to look up your area code. Include your social media addresses as well. Some people may be more comfortable on instagram or facebook or some other manner, than email or a phone call with you. Include everything. Linked In is also a good avenue for communication.

7, Include your photo so they remember. One of my clients even is now making personalized videos in this manner for each person, using their name at the beginning. This is smart.

If you don’t hear back after about 4 or 5 days, send them another message, using the same steps above, but with a few slight changes. Acknowledge that you know how busy they must be, and that you wanted to contact them again just in case they had missed the first message. Repeat everything again.

You have to be polite, but aggressive in Hollywood–especially now more than EVER.

8, If you get rejected, the worst thing to do is to get mad. When we used to sign aspiring new actors or models, we would often test how they handled rejection, before we signed them. Sadly some that we really wanted to sign, blew up, getting insanely angry and abusive. Needless to say, those people failed the test. Be kind and cordial, and keep your cool under all circumstances.

9, The second worst thing to do aside from getting angry over rejection, is to be cold, indifferent, and ignore the person rejecting you afterwards. The correct thing to do, is to thank them, follow up with them, thank them again, and actually re-pitch them again, asking what it would take to make them say YES.  Ands then do so.

10, When using a video platform or in person to pitch, get creative. Stand up if it gives you more energy. Move around, show people things if it can serve your presentation. Get creative.  Test your audio, camera, and sound and picture quality with a friend before your video call.

11, Practice your presentation and pitch on friends or family, or a trusted co-worker, and ask for their constructive criticism. Always be improving, refining, and perfecting your pitch.

12, Never take no for an answer. Never give up, and always be closing!

Wishing you the best,

–Bruce Edwin

© 2020, www.BruceEdwin.com 

Tel: 310-226-7176

 

 

Botox and Plastic Surgery: Yes or No?

Fitness Model Britt posing with dumbell. Photo by Glenn Francis of www.PacificProDigital.com Date 9 February
2007, By Toglenn – Own work, CC BY-SA 3.0, WikiCommons.

Bruce Edwin gives free advice to aspiring models, actors, bands and singers here at The Hollywood Sentinel. Contact Bruce at the front of this site, or call 310-226-7176, and your question and answer to it may be published for the world to hear and see.

Should you get botox or plastic surgery? This audio clip here by model and talent manager Bruce Edwin gives you his opinion of should you, or shouldn’t you.

Textual and audio content (c) 2019, Bruce Edwin, Hollywood Sentinel, all world rights reserved.

The Land of Artists

A BEAUTIFUL DAY IN THE NEIGHBORHOOD;  In Theaters November 22, 2019. Tom Hanks portrays Mister Rogers in the drama of “A Beautiful Day in the Neighborhood,” a timely story of kindness triumphing over cynicism, based on the true story of a real-life friendship between Fred Rogers and journalist Tom Junod. After a jaded magazine writer (Emmy winner Matthew Rhys) is assigned a profile of Fred Rogers, he overcomes his skepticism, learning about empathy, kindness, and decency from America’s most beloved neighbor. Directed By: Marielle Heller. Written by: Micah Fitzerman-Blue & Noah Harpster. Inspired by the article “Can You Say. . . Hero?” by Tom Junod. Produced By:  Youree Henley, Peter Saraf, Marc Turtletaub, and Leah Holzer. Cast: Tom Hanks, Matthew Rhys, Susan Kelechi Watson, and Chris Cooper. Image, (c) 2019, Sony, Columbia, Tri-Star, used with kind courtesy. All world rights reserved.

Soulless Hollywood and the Bad People in It

I recently met someone who supposedly follows the so-called “law of attraction.”  Yet one of the first things she said to me was to criticize “Hollywood,” and in their words, all of the “soulless, terrible people in it.”

What exactly is Hollywood? In reality, Hollywood is one of over 100 neighborhoods in Los Angeles with a population of around 85,000 people. According to the Los Angeles Times, the median income for Hollywood proper residents is around $34,000 per year.

West Hollywood, an actually incorporated city, has a population of around 37,000, and an average annual income of around $67,000.  Are these the people this person was attacking, and that so many others thoughtlessly, automatically attack? No.

When most people think of Hollywood, they think of the entertainment industry. And more particularly, the music industry and even more so, the motion picture industry.

There is not one person in civilization who has not been affected by the entertainment industry, whether it be radio, music,  movies, TV, or today, motion picture on the internet.

Yet although Hollywood is known as the entertainment industry; the entertainment capitol of the world of Hollywood–and the motion picture industry, is actually all throughout Los Angeles County.  And the wider entertainment industry is of course, existent throughout many parts of the United States and the world.

When people refer to Hollywood however, they often refer to all of mass media, including the news, radio, magazines, and newspapers. While indeed Hollywood, and to be more accurate–Los Angeles–is the media capitol of the world, it is obviously, not the only place where mass media is created.

Those that work in Hollywood; the entertainment industry, often get maligned by those who do not work in our industry, just as this supposedly enlightened woman I encountered, so callously spoke.

With an average of 600 movies made per year, and nearly 500 TV shows made last year, “Hollywood” is a multi-billion dollar per year industry, that employs people around the world. In addition to adding to the economy, the motion picture industry gives entertainment, happiness, and pleasure to literally billions of people–with the help of the internet; around the world.

According to the Bureau of Labor and Statistics, there are around 400,000 people working in the motion picture industry. Think of that; just under a half a million women and men; most of who have dreamed, trained, struggled, and finally made their dreams come true of working on a creative field they love so much.

From the hair and make up person, the film editor, sound designer, wardrobe designer, set designer, writer, producer, actor, actress, casting director, special effects artist, fine artist, and even the set construction crew, transportation crew, and more, Hollywood is filled with both skilled and creative labor and talent from many areas of industry and the creative arts.

Hollywood is made and kept alive not only by its audience, but by the creative artists who struggle, work, and make manifest their labor, creative vision, and dreams every day. Many work 12, 14, or more hours a day, 6 or 7 days a week. When the film or show is wrapped, most are unemployed, and go back to hustle and try do it all over again.

Hollywood is not a thing or a place to hate. Instead, Hollywood is more like a state of mind of an artist, and the manifestation of the artists work in the biggest of ways.

To hate that; to hate Hollywood, and to call us all soulless, bad, or evil, is not only foolish and immature, it is dangerous and reckless. It is feeding the same biased, stereotypical, hateful propaganda used by certain alt-right media and alt-right politicians to degrade and denigrate an entire group of people–the artists of the world. It is to contribute to the very degradation of a society that Hollywood simply, largely reflects.

Hollywood is a rich, beautiful, exciting place filled with dreamers, believers, and creators who MAKE their dreams happen. It is a place where the artists of the world dream of coming to, and some do, to share their dreams and talents with the world. It is a place not to hate and scorn, but to celebrate. Because ultimately, Hollywood is the land of artists. It is the land where, as Dorothy said in the Wizard of Oz, “Dreams DO come true.”

May YOUR dreams come true, and may you enjoy this new issue of The Hollywood Sentinel.

–Bruce Edwin

©2019, Bruce Edwin, Hollywood Sentinel; all world rights reserved.