Donald Trump and Hillary Clinton–in no other campaign in history has there been more name calling, drama, and smear. In Hollywood, it is all about ‘hype,’ Telling everyone how great one is an an actor, model, singer, filmmaker, humanitarian, or the like. In Washington–during one of the most competitive election campaigns ever, it is not only about the candidate’s bragging about how great they are, but also, about smearing their opponent.
Who Has the Best Public Relations Campaign?
As we all know, “The Art of the Smear” has been taken to new levels by Donald and Hillary during this election. We don’t need to repeat all of the drama–you know about that. What we do want to determine here is this; How effective is each candidate’s campaign in terms of public relations and marketing? We monitored, we reviewed, we tested them, and we made our determination. The results are as follows:
MOST EFFECTIVE USE OF SOCIAL MEDIA
Trump’s social media power dominates. From FB to Twitter to You Tube, he has it down.
MOST EFFECTIVE WEBSITE
Hillary’s site is user friendly, and media friendly, with easy contact detail. Trump’s site has fewer contacts for e-mail communication.
MOST EFFECTIVE ONLINE PRESENCE
Trump dominates on the web. A true entertainer, he is simply entertaining to watch–love him or hate him, and has a bigger presence online than Hillary.
MOST EFFECTIVE USE OF MAINSTREAM MEDIA
With recent polls indicating that over 80 percent of mainstream media favor Hillary has control of mainstream media.
MOST EFFECTIVE USE OF ALTERNATIVE MEDIA
From You Tube to bloggers and independent media leaders including Brietbart and Info Wars, Trump trounces in alternative media.
MOST EFFECTIVE ORGANIZING TEAM
Team Hillary effectively recruits volunteers to help her team nationwide. Volunteers for her campaign have been asked to call voters from their cell phones, blocking their call before each dial. They were instructed ‘not’ to leave messages. While they should have had offices with land lines set up for callers, left messages, and not have blocked calls, at least they did better then her opponent in this regard.
Trump’s organizing team falls flat in this area. They repeatedly have failed to return communication for organizing supporters for callers, media, and door to door campaigning, among more.
MOST EFFECTIVE RALLIES
Trump smears his opponent in this area, pulling in massive numbers of supporters across the nation.
MOST EFFECTIVE BRANDING / SLOGAN
“Make America Great Again” is –whether true or not, a great slogan. Everyone remembers it. Hillary’s is, well–forgettable.
MOST EFFECTIVE DEBATING
Trump started way too soft, letting his opponent walk all over him way too many times. While he got in a few zingers, he mostly lost this one. Some say a biased moderator helped his defeat.
While tough for Trump, with another Democrat moderator, but when Trump said that Hillary should be in prison–nothing could top that. Whether you believe she should be in prison or not, it can’t be denied that it was a wild, unpredictable statement, and unforgettable in the history of American politics. After the Billy Bush tape leak dominating media right before this debate however, that fact lessened what could have been Trump’s landslide win for this debate. With a flurry of charges now also against him, the ugly scale of attacks were more balanced, and and as such, this could be easily called a tie.
DEBATE #3: Trump
Bringing Bill’s accusers to the ringside, Trump dominated this one, getting Hillary back– for her Vice Presidential running mate’s bad behavior of interrupting Pence– by being much more aggressive and even confronting the media, who he has publicly scolded. He dominated in the first round, but then lost a little steam, as Hillary pulled ahead closer, keeping a steady pace. Still-Trump mostly beat her, helped by a Fox News moderator who was non biased.
VICE PRESIDENTIAL DEBATE:
Even Democrats gave Pence credit for sounding intelligent, and coming off as genuine and professional here. Kaine however–showing himself to the world for the first time in a big way, came off poorly; interrupting terribly, and even yelling on instances.
MOST EFFECTIVE SMEAR CAMPAIGN: Tie
From Trump’s sexist comments against women from years ago, to Hillary’s e-mail scandals among more, both have effectively smeared each other in various terrible ways. Had Wikileaks or the Billy Bush tape not leaked, the fight may have stayed standing, but instead, it dropped to the ground with both sides fighting for blood.
Some still suggest both candidates are secretly still friends (as noted in the photo above when they were still pals), and that the election is rigged not for Hillary against Trump, but for Hillary and Trump against Trump. While this seemed plausible in the conspiracy world at first, as things progressed, it seemed highly unlikely. If so, both sides deserve an Oscar nomination for the most convincing characters in the Drama category.
No matter what is real in the murky and crazy world of Washington, all we can know is that whatever happens, we will all still be just fine. And we here at The Hollywood Sentinel can be thankful that we work here in Hollywood–where things are nice and normal compared to Washington D.C.
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What about you? Did we get it right? Do you agree or disagree? Send us who you think leads in each category and why, and tell us who you are voting for and why. (Use the contact form found in the table of contents at the left of the page on your computer). We just may publish your letter right here in the next issue of The Hollywood Sentinel.
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This content is copyright, 2016, The Hollywood Sentinel, all world rights reserved.
Public Relations is the art of crafting a specific message about a client, to get them in the news, or to help do what is sometimes called “damage control;” attempting to change the public’s opinion about a client after bad press has already been created. One of my publicist friends once stated that;
“Washington is Hollywood for Ugly People.”
While this is perhaps funny, it is not totally true. To be fair, Obama is–love him or hate him–a handsome fellow. Ronald Reagan was a handsome movie star before becoming Governor of California, and later President of the United States. John F. Kennedy was considered very good looking–enough so that Marilyn Monroe dated him. Even the current two major Presidential nominees that are both perhaps equally hated by each opposing side of their supporters–Hillary Clinton and Donald Trump–both were young and attractive people by Hollywood standards during their early careers. What we can be sure of however, is that Washington D.C, the seat of American political power is at least–full of drama. This years presidential race, which we have all observed, has put even the most crass and crazy reality T.V. shows to shame in terms of vulgarity, and insanity.
This is all merely a reflection of the societal and moral decline in civility, decency, manners, and class that has eroded even more over the years– thanks partly to the advent of immediate worldwide communication known as the internet; where standards of professionalism and decency have eroded in multiple areas; from the news media, to T.V., among more.
While there are advantages to this immediacy in communication and information, we can undoubtedly all see its downside. We live with it every day. The solution –if any, to not put more attention on the negative media than we may deem necessary. And certainly, do not give power over any politician or any else for that matter, to determine and control how you think or feel.
As a person who studies and uses media, I’ll admit–I have found the presidential debate highly entertaining. With millions of Americans and even those outside of the United States frantically feeling as though one man or one woman holds the power of the fate of their lives and the world in their hands, and that one day–election day here in the U.S. will determine that fate or Earthly salvation, I can not help but be amused.
I know that whatever force of good that created this world and all universes is far more powerful than any one “President” of the United States. And I really don’t believe that either Donald Trump or Hillary Clinton will be able to end humanity as we know it–without the direct influence and will of the creator of the planet. As such, I’m really not at all worried about the results of who wins.
Certainly, I have read and studied about both Trump and Clinton–as have many, and have my opinions as everyone does– but really, why worry? We will all still be human beings, we will all still keep doing the things we do every day, and for those of who strive to be the creator of our own lives–rather than the effect of someone else, we will still be in charge of ourselves.
No matter what happens, and who wins, the entertainment will continue. People will keep fighting over who they think which side is right or wrong, and one will finally win. We live in exciting times. Lets embrace the energy and excitement, accept what we cannot control as being nothing to worry about–since worrying about what we can not control does not good, and lets control what we can–ourselves, and influence for good those around us and in our sphere that we reach.
Life will go on no matter who wins. It will be entertaining, and it will be historic. And during the media chaos and insanity that is being created around the world out of Washington, let us remember that fitting quote by Henry David Thoreau;
“That Government is Best which Governs Least.”
Enjoy the new issue!
With the exception of the above quote, this content is copyright, 2016, The Hollywood Sentinel, Bruce Edwin, all world rights reserved.
Matt Damon returns to his most iconic role in Jason Bourne. Paul Greengrass, the director of The Bourne Supremacy and The Bourne Ultimatum, once again joins Damon for the next chapter of Universal Pictures’ Bourne franchise, which finds the CIA’s most lethal former operative drawn out of the shadows.
For Jason Bourne, Matt Damon is joined by the incredibly talented and sexy Alicia Vikander, Vincent Cassel and screen legend Tommy Lee Jones, while Julia Stiles reprises her role in the series. Frank Marshall again produces alongside Jeffrey Weiner for Captivate Entertainment, and Greengrass, Damon, Gregory Goodman and Ben Smith also produce. Based on the characters created by Robert Ludlum, the film is written by Greengrass and Christopher Rouse.
Interview with Alicia Vikander
About the Film
Almost two decades ago, a brilliant young soldier volunteered for an experimental special-ops program after he was told that terrorists killed his father. He was promised he could honor his family and country by evolving an already impressive intellect, deft agility and adaptable skillset into the unimaginable. It was all a lie.
Subjected to brutal training he doesn’t remember by people he couldn’t then identify, the elite-trained assassin who came to be called Jason Bourne was molded into a $100 million human weapon who, according to his designers, malfunctioned.
When Bourne tracked his makers to learn their end game, they tried to erase him and took away the only woman he ever loved. Once he found revenge, learned his real identity and what he believed was the goal of his creators’ campaign, Bourne felt a semblance of peace and vanished…for what he hoped was forever.
Once a new program is activated—one developed by a global power structure more intricate and duplicitous than in the period of superpowers from which Bourne was created—he is flushed out of hiding by an instantly malleable network that is more dangerous than any individual government. The singular goal of this power nexus is to manipulate terror, technology and insurgency to fit its end game. While his pursuers believe Bourne will come in for reconditioning if they deliver him what he most desires, the most elite weapon ever designed knows what his trackers cannot grasp: even broken soldiers defend the innocent from those with unchecked power.
In the world of action choreography, chase sequences and intricate switchbacks, the Bourne films—with their innovative story and structure—have set a new standard for an entire genre. For almost ten years, audiences have demanded Greengrass and Damon reunite for another chapter that is equal parts intellect, espionage and action.
A lot has happened in the world since operative Jason Bourne went off the grid at the end of 2007’s The Bourne Ultimatum—and it’s precisely the passage of time that has allowed for his return. Filmmakers had long sought the precise confluence of socio-political events that would provide the iconic Bourne with the right global stage that could further his story, and these started to align in 2014.
Producer Frank Marshall
Producer Frank Marshall—who’s been aboard the Bourne team from the first film—says: “We finally came up with a story that is current and relevant to justify Bourne coming back. Paul, Chris, Matt and all the rest of us have been discussing these possible stories and finally, one hit. One of the things that most concerned us was not just having another movie, another sequel to the last Bourne, but having a shift in the modern world that was relevant…which would then inspire us into telling a new story.
“We all felt that the world has changed dramatically and inspired us to come up with a timely story that applies to what’s happening today,” he continues. “This series is special to me, because I was there at the start of that germ of an idea, where we took Robert Ludlum’s first book—it was a Cold War story at first—and made it come to life in a 21st century world. It’s exciting to me to be on the fifth one, and still have it be relevant and to know that filmgoers are still eager to see where Bourne is going to go.”
Producer Gregory Goodman
Producer Gregory Goodman says that what Greengrass and his longtime collaborator, Christopher Rouse, created in their screenplay was not only timely, it was propulsive: “I believe that waiting was a very good thing, because it gives the movie a chance to speak to much more serious issues and to be honest.”
WikiLeaks & Snowden
Producer Gregory Goodman continues; “A lot of the paranoia and concerns that were brought up in the previous films seems almost naïve compared to what we’re dealing with in a post-Snowden, WikiLeaks world—along with a sense that there actually is a secret government running separately from us. What I find compelling is that even the so-called bad guys have a valid argument. It’s clear to me as a citizen, separate from this film, that we as a society have difficult choices we need to make about balancing our need for security and safety with our need for transparency and privacy. This film touches on that, but in the context of an adrenaline-filled action picture.”
On the enduring popularity of the character he brought to life, Matt Damon comments: “We love him just as much as everybody else, and we were leery of putting the cart before the horse and making another Bourne movie before we were ready with a good story—it was a case of waiting for the world to change a bit. Paul and I would talk constantly, and the one thing that I always said was that I’d do it if he would. We would talk about projects all the time, and we made another movie together in the interim. Every few months, it seemed like we would have a Bourne conversation, but we couldn’t seem to get anywhere until about 18 months ago.”
The obvious issue to tackle first was, “where has Bourne been all this time?” According to the time frame established in Ultimatum, the operative walked away at the end of 2004. “So what has he been doing for 12 years and what does his life look like?,” continues Damon. “That was the biggest question to answer, and once we got a bead on that, everything started to fall into place.”
Editor Christopher Rouse
Not only has Bourne been absent, but the world he left is a much different place than when we last found him. Greengrass’ fellow screenwriter, and longtime editor, Christopher Rouse—who won an Academy Award® for his editing work on The Bourne Ultimatum, expands upon Goodman’s comment: “At the heart of any Bourne film is a character who’s a patriot. He signed up to defend his country and was betrayed by the institutions in power that he believed in. Those are very palpable feelings in today’s world. If you look at the financial crisis and what happened with the NSA, I think some people feel they’ve been deceived by their government and are acting out.”
The issues of balancing global privacy with state security were fascinating to Rouse and Greengrass, and it was important to the writing partners that Bourne be haunted by his actions from the last film. On Rouse: “Bourne had blown the whistle when he exposed the Blackbriar program at the end of Ultimatum, and that was an act that made sense to him at the time. Still, I’m sure it has caused him some conflict since then. He’s a man of conscience, and he’s been subjecting himself to a life of penance.”
Matt Damon Discusses Cyber Warfare
Without a riveting storyline to plug the character into, however, Bourne would have remained off the grid, cinematically and otherwise. Damon remarks: “The whole concept of this fourth arena of cyber warfare and what has happened with technology recently, that’s very much in the public consciousness—our digital life, our civil liberties, to what extent people are keeping tabs on us. Bourne finds himself in this new world.”
While the thriller touches on current political issues, certainly a sense of cynicism and weariness the world feels with entrusting people to run our world for us. Goodman explains: “The ensuing years that have elapsed have brought us to a very different place with the way we see the world and our place in it. There has been a lot of trepidation and concern about some of the choices our society has made on a global scale.”
Though clearly the continuation of the story of Bourne and his search for truth, this chapter behaves much more like a stand-alone one. Marshall says: “You immediately fall into Bourne’s previous world—one of espionage and spies, and now, today, with satellites, surveillance and easily accessible information, people are familiar with this world. When audiences understand the world that Jason is in, what he’s trying to do, they will be able to catch up quickly, even if they haven’t seen the previous films. And people know who Jason Bourne is will just want to see what his next move will be and go along for the ride.”
Matt Damon Discusses Fans
Damon says: “At the end of the day, the number one reason that we made the movie was because people wanted to see it. Every airport I’m in, or every time I’m walking down the street and somebody stops me, that’s the first question: ‘Are you going to do another Bourne movie?’ So it’s exciting on one hand, but there’s also a lot of pressure on the other, because you want it to be of a piece with the other films. We’re all extremely proud of the previous three movies, and we want this to fit nicely with them. We’re excited and anxious, and definitely feeling the pressure—but we feel like we know what it is that audiences like about these movies, and we are doing our best to deliver a good one.
He pauses: “I’m sure I’ll always be associated with this role, no matter what else I do—you do something four separate times in your career, and it’s going to follow you around. But I don’t mind being followed by this one, because I really like Jason Bourne.”
Parsons is once again played by the returning Julia Stiles, who relates something many don’t know about her character: “Originally, Nicky, at the very end of The Bourne Identity, was thrown up against a wall, breaking her neck. But, luckily for me, they re-cut it and 15 years later, here I am.
“When I got cast, I remember thinking—but I didn’t say this out loud—‘I’m too young to be in the CIA.’ I was 19 at the time,” shares Stiles. “So, in my mind, Nicky was initially very eager, almost a very good, dutiful assistant. The natural progression over time is that she became more and more jaded, particularly through her personal connection to Jason. She cares about him as an individual and knows what the program has done to his psyche and his life. When we leave her in Ultimatum, she has to go into hiding as well. That has changed her life drastically. I’m excited, with this incarnation, to be able to make Nicky rebellious, fearless, and angry about the whole agency. She has nothing and is sick of running. There is freedom that comes from having nothing to lose. So, she sets out to expose what the organization has been doing, no matter what the cost—because this will also expose her, and she’ll have to come out of hiding.”
Strong Female Lead
Goodman introduces us to the character who suspects Parsons is seeking out Bourne: “Heather is a young woman who went to Stanford and was recruited by many organizations. She could have chosen the private sector and made millions, but it’s clear she’s a smart person who’s made a specific choice about what matters in her life. It’s not just that she’s ambitious, she also wants to be effective; she feels she’s going to make her mark by bringing Bourne back in. We needed to cast an actor of some power, to be going up against Tommy; their relationship is definitely one of spirited conflict.”
An expert in counterinsurgency and drone strikes—and an operative who has high-value target experience—Lee asks to be point on this operation and promises to deliver Parsons and Bourne. From Athens to Berlin to London and Vegas, Lee tracks them across the globe. When she starts to believe that Bourne could be brought back in and reconditioned, she makes the same deadly mistake others before her have.
For Rouse, who has been with the series since the beginning, it was critical that he and Greengrass brought a strong, young female character to the world they’ve created. He reveals: “One of the tropes of the franchise is that Bourne’s a character who’s looking into the past and trying to understand his present and his future. So it was important to have a character that threw to the future. We wanted someone who didn’t carry the baggage of the past like a Dewey, who is one of the relics in the CIA—someone who was forward thinking and raised questions for Bourne.”
Greengrass affirms: “That’s both in terms of skill set and also as part of the new generation. I’d seen Alicia in Ex Machina and The Danish Girl, and she’s fantastic. But in all honesty, I didn’t think she would do it. For me, when you’re first starting a film, the first part you offer is very important—it can be a reality check. So, I asked her to lunch.”
That meal proved to be quite a full-circle moment for the actress. Alicia Vikander states: “When Paul and I met, I told him something that he probably thought I made up expressly for our meeting. But, it was the truth! When I first came to London, I shared a flat with three girls, not far from where we wound up shooting in Paddington, actually. We were so broke that we shared a wardrobe; we shared beds. On Sundays, when we didn’t have enough money to go to the pub, we would just ask, ‘Should we just go watch Bourne?’ And that’s what we did. We just watched it over and over. After I had lunch with Paul, my old roommates were the first ones I called.”
On what so resonated with her obsession with the previous Bourne films, Vikander shares: “Watching most spy films growing up, I had seen a certain way of what that genre was like. Suddenly, I was faced with something that was completely new, and I loved that I found myself thinking, ‘What if Bourne actually exists? What if he is actually running out in the streets?’ I loved that you wanted it to be true. I appreciated the integration of the social and political aspects, making it an intelligent movie, while keeping it a popcorn franchise and all of the fun and scale that that means.”
Quite soon, Vikander was one of the guys on the Jason Bourne production. “Working with Paul,” she reflects, “well, it feels like the system is very much in place. There were a lot of boys on the set. There was a lot of very technical dialogue to learn, and that was a bit of a struggle. But as soon as I overcame that, I started having a lot of fun.”
Matt Damon Discusses Alicia Vikander
Matt Damon commends that, amidst the intricate backstory and long-term friendships fused over the three previous films—Vikander and Jones were incredible additions to the family. He says: “Alicia brought this whole element of youth to the story, and Tommy Lee is just a legend. Essentially, these stories are all about the prodigal son returning in rage and frustration and facing his father. If you look at the trilogy, they follow that narrative arc. It’s now revealed that there’s a very deep connection between Tommy Lee’s character and mine. There’s a history that shakes Bourne to his core, and there’s a reckoning that needs to take place.”
Tommy Lee Jones
This story thread also ties Dewey and Heather together. Tommy Lee Jones reveals: “You have some idea that Dewey’s been a mentor for her as her career has developed. And like with any child, certain resentments of the parent develop. There’s a parallel there with both the characters of Jason Bourne and Heather Lee. That’s one of the things they have in common—a bad daddy.”
It was the more visceral aspect of the franchise that attracted Django Unchained’s Ato Essandoh to the part of operative Craig Jeffers, deputy to Dewey’s director. Essandoh discusses his part: “What I love about this series is that it asks, ‘How do you think yourself out of impossible situations?’ Well, Jason Bourne can do that. It’s realistic, gritty, and I love the fighting. It wasn’t just bang, pow, smash. It felt like grappling…how a fight would actually happen.”
Discussing his real-life agency counterparts—and the tough choices they must make every day—Essandoh offers: “There’s a lot of emotion inherent in heading into obscenely dangerous situations, but there’s also a lot of compartmentalizing that emotion so you can do your job. I think that if you know what your cause is, if you know what your mission is, then you have to convince yourself—rightly or wrongly—that what you’re doing is for the good of the people. If you can convince yourself of that, you can do just about anything.”
Alicia Vikander Discusses the Film
Vikander finds a commonality in the players on both sides of the struggle when she remarks: “The general thing with all the characters in the Bourne movies is that they’re all very, very driven and with that, extremely lonely. They all are by themselves, working very hard—they almost have a tunnel vision for whatever drives them. I believe that makes them unable to trust people and, without that, you wind up quite alone.”
Greengrass asserts that his cast made its work look deceptively simple: “These roles look quite easy from an acting standpoint, but they’re not. They’re an immense 360-degree performance challenge. These franchise movies are worlds, and moviegoers love the world of Bourne. Characters that come in have got to play their part in giving the audience this privileged view. So an actor in this film has to find his or her character and nail it, and then hone that relationship with Bourne. Because, in the end, everybody is chasing Jason Bourne. Layered on top of that is an amount backstory, along with the physicality of the acting. Amidst all of that, you have to land it in the sweet spot or it doesn’t play. It’s a huge challenge, and this cast were all up for it.”
This content is copyright, 2016, Universal Studios, used with permission. Copyright, 2016, Hollywood Sentinel, all world rights reserved. The Hollywood Sentinel and affiliates makes no claims as to results of and assumes no liability regarding any claims made by any of our advertisers or associates.