The global Maternity Innerwear Market is expected to value USD 9.67 Billion in 2028 and to expand at a CAGR of 4.6% during the forecast period. Factors such as increasing purchasing power and availability and visibility of more westernized clothing, attire, and innerwear brands online and in physical stores and outlets, as well as celebrity endorsements of such products are driving growth of the global maternity innerwear market.
Consumer goods industry is expected to register significant revenue growth over the forecast period owing to increasing focus on sustainability, increasing penetration of e-commerce channels, and growing emphasis on enhancing customer experience. Growing need to reduce plastic packaging and increasing preference for eco-friendly packaging is also contributing to revenue growth of the market. Companies are focusing on catering to needs and demand of consumers to offer them personalized experience and keep up with the changing consumer demands. Increasing demand for functional foods and growing focus on health and wellness are some other key factors driving market growth.